Iowa Western Community College Small Business Development Center together with the Council Bluffs Chamber of Commerce Presents
Council Bluffs Small Business Summit 2010
“The World of Digital Marketing”
December 1, 2010
4pm to 7pm
4 to 6 – Breakout Sessions
6 to 7 – Keynote Speaker Dusty Davidson, Silicon Prairie News, Brightmix and TripleSeat
Mid America Center, Council Bluffs Iowa
Only $10.00 per person to attend!
Register Here: http://www.iowasbdc.org/2010sbs.aspx or call the Iowa Western Small Business Development Center at 712-256-6552 or email ctrost@iwcc.edu or spitts@iwcc.edu.
Digital technologies are changing the business world as we speak. How is your small business adapting? 2010’s Small Business Summit will cover everything from internet marketing to the technology tools available to help you grow your small business.
Keynote Speaker:
6:00 pm to 7:00 pm (Closing session after breakouts)
Dusty Davidson
Omaha Entrepreneur
Co-Founder of Silicon Prairie News, Brightmix and TripleSeat
As the co-founder of three Omaha innovational businesses, Dusty is one of the Omaha/Council Bluffs Metro areas’ bright stars. Silicon Prairie News fosters communities of entrepreneurs and creative’s through its blog/emagazine. Dusty will share his insight on the entrepreneurial atmosphere in this area as well as share his inspirational story of starting and running businesses in this digital age.
Break Out Sessions:
4:00 to 445 & 5:00 to 6:45
Attendees will be able to pick two of the following sessions to attend
Measuring and Monitoring Internet Marketing Performance
Mike McDermott – Qwest Small Business
Community Representative, Omaha
Mike will show you how to track, analyze and test your online and offline marketing tactics so you can test what messages and mediums work best for your business. Learn how to use various analytic tools including Google Analytics, email marketing systems, Customer relationship Management (CRM) programs and social media sites to monitor how your marketing strategy is working for you.
Google: Tools For Small Business
Chris Russell – Google, Council Bluffs
Operations Manager
Google Tools help small businesses grow. Chris will cover the tools and technology available from Google that can help your business get found, attract customers, measure market intelligence and increase office productivity.
Your Customers are Talking About You Online: Are You Listening
Bryan Jennewein- Golds Gym, Omaha
Marketing Director
Bryan will cover why and how you need to be listening to your customers online. Whether they are talking about you, your competition, or even your industry the information can make all the difference in your marketing efforts.
Entrepreneurial
Social Media for Small Business: Strategies to Engage with Your Customers Online
Susan Baird - s.n.Baird communications
Chief Communication Evangelist
Susan will talk about the difference of digital marketing vs traditional marketing and will help you develop a Social Media Strategy that will work for your business without spending too much time or money.
Top 10 tips to engage with your customers using FaceBook
Amy Mather- Omaha Public Library
Adult Services manager
It seems like everyone is using Facebook to communicate these days. How do you use this social media platform to help promote your business without irritating your friends and customers? Amy will go over her top 10 tips on using Facebook for business and will also discuss how the Omaha Public Library is using FaceBook to engage with their patrons.
