Most of us put a lot of time and energy into our work and careers and know just how refreshing and enjoyable a good vacation can be. Planning your next travel adventure can be exciting but can also be time consuming. Resort Save, a travel company which offers vacation packages to top tourist destinations, has been helping families and travelers plan their vacations with ease for more than 20 years. To help inspire your next travel plans, Resort Save is sharing 5 travel podcasts you should check out in 2020. These are great to listen to if you love to daydream about your next trip, or you’re looking for new ideas of where you want to head next. Plus, you can listen to podcasts at any time, like when you’re commuting to work, or cleaning up around the house.
Two family travel bloggers teamed up for this family-friendly travel podcast. Each week, Tamara Gruber and Kimberly Tate interview travel experts to get tons of information on family-friendly vacation destinations. Their travel tips will definitely help inspire your next adventure, and their practical advice can help encourage you to take that trip you’ve been dreaming about.
This podcast is great for those who want to travel but are mindful of their budgets. Jackie Nourse hosts this podcast, and she gives her listeners destination inspiration, as well as useful tips to help people financially reach their travel goals. Each episode features a different guest, who shares about their traveling experiences.
If you can’t decide your next destination, this podcast may be the one for you. Every week, the Amateur Traveler talks about a different destination. Not only that, but he offers an entire one-week itinerary, including sightseeing tips, activities, and food recommendations. The Amateur Traveler interviews people from each destination, to get real insight into the location.
This podcast is hosted by a woman known as “Jet Set Lisette,” an award-winning travel expert. She interviews inspiring women who are traveling all over the world, in very creative ways. In one episode, she even talks to a woman who, along with her husband, sold everything to travel the world with their two little kids.
Jason Moore has been traveling the world for 15 years and shares his tips and tricks in his weekly podcast. He also interviews fellow travelers from all over the world who have done incredible things, like walking across America. He also includes handy tips, like how to manage your finances and budget on the road, how to find work while traveling, and safety tips you should be aware of.
About Resort Save
Resort Save helps make planning your next trip fun, easy, and affordable. They offer packages for many different destinations, both in the United States and internationally. If you’re looking for some ideas, here are 5 awesome travel destinations Resort Save proudly offers.
Resort Save is dedicated to helping families have fun vacations, and even offer a 100% satisfaction guarantee. For the latest deals and updates from Resort Save, follow them on Facebook, Twitter, and LinkedIn.
quite a lot to be said for the informal tone of a podcast. The
oft-conversational format resonates with most listeners and is easily consumed
(without being too much of a burden on one’s schedule). Naturally, the format’s
exploded in popularity—it’s not quite as casual or tune-out-able as music, not
quite as attention-demanding as documentaries or similar visual mediums, but
ultimately can still be an engaging and information-rich experience. Given the
format, there are some interesting opportunities for secondary content
generation in the wake of a podcast, such as white papers or various reports.
example of this in practice is the comprehensive guide to B2B brand strategy
recently published by Drew Neisser, CEO & Founder of Renegade, a NY-based
marketing agency. The podcast in question—Renegade Thinkers Unite (RTU)—has
been a project of Drew’s for a few years and, given the weekly release schedule,
has resulted in a few hundred chief marketing officer interviews. Now, the
biggest mistake one could make when sitting on a treasure trove of CMO wisdom
such as that would be to just let it idle in cyberspace. That said, a core goal
of the podcast is to help inform Renegade’s modus operandi—as such, with a
little help from a few tools, something relatively informal can be distilled
into research usually tied to more academic studies—highlighting that the
conversational approach to understanding marketing belies how valuable the
conversations of a podcast can be. To understand the process of podcast
distillation, we’ll first take a look at the basics of setting up a podcast,
successfully rolling it out each week, promoting it, and then converting it
into actionable research.
Before breaking down at the “how” let’s take a closer look at the “why.” Recently, Drew & Renegade published the ’12 Steps to an Effective Brand Strategy in 2020’ special report. Though supplemented with a CMO survey, the RTU podcast was foundational in crafting this. The easiest way to get a sense of how a podcast can be broken down into vital information is through the RTU example. After spending time collecting information from the podcast, and organizing it (a vastly underrated step), Drew found that guests’ successes highlighted a few categories of productive behavior for marketers—this would be the basis of the report. For example, section 3 of the behemoth report focuses on purpose-driven marketing, and why it is absolutely crucial in the modern business era. Specifically, Drew cites the phenomenal example of Bank of the West’s purpose-driven marketing that was extremely risky, potentially financially draining, but ultimately wonderfully successful. That particular example, which serves as a thematic lynchpin for the section, was uncovered in a discussion with Ben Stuart, CMO, in an interview that predated the report by roughly a year. However, there was quite a bit more that went into forming this section than the sole, quoted episode. Drew’s fascination and commitment to brand purpose, while longstanding, picked up considerably in a separate podcast interview that occurred before Ben Stuart’s, with Leela Srinivasan of SurveyMonkey. Later on, Drew built on those first two discussions by exploring how purpose-built up a massively successful tech company through creating customer communities in a later interview with Tim Yeaton of Red Hat.
The point here is, a distillation of these interviews helps identify patterns, that can be factored in into later discussions, and can ultimately create multiple interviews that all provide relevant perspectives which can be plotted out to form a pretty amazing case (and how-to guide) for implementing purpose to boost your brand’s marketing efforts. If you’d like to get a better sense of how exactly it manifested, it’s worth taking a quick look at the linked episodes, and then taking a look at the fingerprint they left on the report—all the content is ungated as well. Now, let’s take a look at an overview for how the podcast is made, and how the information is organized.
First, the basics: a microphone (or two) for in-person interviews. A lavalier microphone that can be attached to a shirt collar can be quite helpful and can be found relatively inexpensively online. However, in-person interviews, especially when the guests are often busy, can be difficult to schedule. A simple solution is to employ an online conferencing software. A video chat service can be a huge boon when navigating stuffed schedules and can still create a face-to-face environment conducive to casual, candid conversations—which is crucial. Furthermore, most platforms allow for audio recording, making it easy to come away with clear, editable audio, even if you both aren’t in the same room mic’d up. For Renegade Thinkers Unite, Drew leans on zoom.us, which offers competitive video conferencing, clear audio quality, and cloud storage for recordings. Once you’ve got raw audio, some basic software (such as Garageband) will more than suffice for cutting out any extraneous bits of the interview. Once episodes have been edited, you can create basic graphics—Drew recommends creating an easily tweakable photoshop template where guest pictures and key episode information can be subbed in each week. Check out the visuals on their episodes here for reference. Then, following that, select a podcast syndication platform that can publish your mp3 to major channels each week. RTU uses Libsyn, and publishes to just about every major podcast platform.
the basic production of your interview itself, you’ll want to create
transcripts. For Renegade Thinkers Unite, the audio from each episode is
uploaded to Sonix, AI-driven software that creates
rough, readable transcripts. Though somewhat tedious, the editing down of these
transcripts is crucial, as it gives you a written, easily referenceable and
searchable record of information. Each week, RTU cleans and edits podcast
transcripts, then condensed them down to inform key takeaways. The distillation
process reveals crucial thoughts and opinions from marketers, that can then be
considered in the context of other interviews. This helps identify
correlational trends in marketing that can be the basis of substantive
research—this is really where the gold flakes start revealing themselves in the
panning process. Another pro-tip: Drew’s portions of the transcript get edited
down significantly and are rewritten to highlight the key question (and key
topics) being discussed—this helps improve how quickly different answers from
different podcasts can be connected (especially once you’ve accrued somewhere
far north of 300 interviews, like Drew!).
Over time, you’ll develop a catalog of searchable interviews that will certainly contain a wealth of information waiting to be mapped out and organized. That is, provided you stick one overarching theme (such as marketing). Interviewing one guest about the subtleties of medieval political structures and another about the mechanics of Larry Bird’s jump shot, while certainly interesting, won’t do much to reveal any larger patterns about basketball or political systems. A data set needs multiple data points, after all. Now, you’ve got the basic skeleton of how to create and publish a podcast, and then how to organize it so you and your team can sort through and start pulling crucial business insights from engaging conversations. Now you’ve just got to select your subject and start messaging guests you’d like to interview.
notably reachable and eager to share his wisdom on marketing and
podcasting—should you find yourself with any other questions about the
podcasting process, or B2B marketing, you can find him on LinkedIn here.